Company Introduction
Radian6 was launched in 2006 by Chris Newton & Chris
Ramsey in Fredericton, New Brunswick, Canada. [1] The system is designed to help organizations
monitor and engage social media activities. It is a system designed to help
companies monitor and engage social media activates. The product is used by
marketing, communication and customer support professionals.
On March 30, 2011, Radian6 was acquired by SalesForce for
$326M. It is now part of Saleforce Marketing Cloud product suite.[2]
Product Overview
Radian6 helps social
media managers uncover influencers, track and measure engagement and determine
which conversations are having an impact online. It contains integrated social
media, CRM and web analytics. The system provides analysis and streamlined
reports with a workflow capability.[3]
Product Features [4]
Monitor
With Radian6 you can build a social media campaign based on
keywords and phrases. The campaign activity is then tracked using widgets that
that show an overview. Gadgets include:
River of News
watch the defined keywords
flow into the system in real time from posts on social media sites such as
Twitter or Facebook.
Conversation Cloud
A visual that allows you to see top words surrounding your
product or brand. This helps you watch what is trending.
Topic Analysis
Charts are used for analysis and can be used to drill down
to the specifics.
Share data
It is easy to share data with other users via HTML, XML, PDF
or email.
Sentiment Accuracy
The tone of a post is important and Radian6 can assign a
sentiment so that you can sort posts and focus on the ones the user needs.
Sentiment definitions can be modified to provide the sorting the user needs.
Help, Support & Documentation
Training tools, help documentation, tutorials and support
are available and are of quality. Live chat is available and small and medium
business are provided with an account manager who can help you get started.
Summary
Radian6 is a very useful tool and is of high quality. There
is a learning curve because this is an extensive product and the user must have
an understanding of the social media world. The user will find great value in
using this product and it will provide time saving capabilities. Companies that
have active products and social activity will find it invaluable.
I had never heard of Radian6 before, but I am very familiar with salesforce.com. Thanks for helping me better understand the benefit of using Radian6 as an additional tool. One question, is Radian6 being operated separately under salesforce.com or is salesforce.com working on integrating the site and resources under their domain?
ReplyDeleteThey are incorperating it from a branding prospective into their product suite but it is still a product on its own.
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