Wednesday, January 16, 2013

Web Analytics Learning Blogs

There are many valuable web analytics learning resources available online, especially blogs that are updated frequently to provide readers with the most recent trends in the field. For beginning learners, it is time-consuming to search through many blogs to find informative content. This post provides links to several excellent blogs that cover a wide range of topics on web analytics.

Occam’s Razor is written by Avinash Kaushik, the author of the popular books Web Analytics: An Hour a Day and Web Analytics 2.0. He shares his hands-on experience and insights on web analytics through working as “the analytics evangelist for Google and the cofounder of Market Motive, Inc” [1].  His blog is organized into topics so it is convenient for readers to search for blog posts of their interest. The major categories are digital marketing, digital analytics, practical analysis, qualitative analysis, competitive intelligence analysis, excellent analytics tips series, web metrics, tools, digital careers, etc. Readers can learn a broad spectrum of skills from this blog.

If you are particularly interested in learning about data charting and graphics, this is the blog you must follow. The author Kaiser Fung is a professional statistician. He is a pioneer in “the critical examination of data and graphics in the mass media” [2]. Avinash Kaushik claims this blog to be one of his favorites in his book Web Analytics 2.0.

Analytics Talk (

Where else is a better place to learn about Google Analytics besides from an analytics advocate at Google? Justin Cutroni educates readers about all aspects of Google Analytics in this blog. You can also study his books Google Analytics, Performance Marketing with Google Analytics, and Google Analytics Short Cut to dive into depth and width of using Google Analytics.

Web Metrics Guru (

Web Metrics Guru was rated the top one web analytics blog in July 2006 and the top three in July 2007 by Avinash Kaushik [3]. The author Marshall Sponder is an independent web analytics specialist and has a particular interest in social media metrics. His blog provides insightful views into social media metrics.

The blogs introduced above are wonderful resources to get beginners familiar with various topics in web analytics and help on-going learners to stay current with hot issues in this field.  

[1] Kaushik, A. (2010), Web Analytics 2.0, Indianapolis, IN: Wiley Publishing, Inc.

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