There are many valuable
web analytics learning resources available online, especially blogs that are
updated frequently to provide readers with the most recent trends in the field.
For beginning learners, it is time-consuming to search through many blogs to
find informative content. This post provides links to several excellent blogs
that cover a wide range of topics on web analytics.
Occam’s Razor is written by Avinash Kaushik, the
author of the popular books Web
Analytics: An Hour a Day and Web
Analytics 2.0. He shares his hands-on experience and insights on web
analytics through working as “the analytics evangelist for Google and the
cofounder of Market Motive, Inc” [1].
His blog is organized into topics so it is convenient for readers to
search for blog posts of their interest. The major categories are digital
marketing, digital analytics, practical analysis, qualitative analysis,
competitive intelligence analysis, excellent analytics tips series, web
metrics, tools, digital careers, etc. Readers can learn a broad spectrum of
skills from this blog.
If you are particularly interested in learning about
data charting and graphics, this is the blog you must follow. The author Kaiser
Fung is a professional statistician. He is a pioneer in “the critical
examination of data and graphics in the mass media” [2]. Avinash Kaushik claims
this blog to be one of his favorites in his book Web Analytics 2.0.
Where else is a better place to learn about Google
Analytics besides from an analytics advocate at Google? Justin Cutroni educates
readers about all aspects of Google Analytics in this blog. You can also study
his books Google Analytics, Performance Marketing with Google Analytics,
and Google Analytics Short Cut to
dive into depth and width of using Google Analytics.
Web Metrics Guru was rated the top one web analytics
blog in July 2006 and the top three in July 2007 by Avinash Kaushik [3]. The
author Marshall Sponder is an independent web analytics specialist and has a
particular interest in social media metrics. His blog provides insightful views
into social media metrics.
The blogs introduced above are wonderful resources to get beginners familiar with various topics in web analytics and help on-going learners to stay current with hot issues in this field.
The blogs introduced above are wonderful resources to get beginners familiar with various topics in web analytics and help on-going learners to stay current with hot issues in this field.
References
[1] Kaushik, A. (2010), Web Analytics 2.0, Indianapolis, IN: Wiley Publishing, Inc.
[3] http://www.kaushik.net/avinash/top-ten-web-analytics-blogs-july-2007/
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