This is a post of mostly unknowns. I want to have a better understanding of why social networking sites do not contribute to increasing SEO and search rankings.
I get this much: bottom line is both social media and SEO strategies should create conversions. Web analytics are the tools to help me evaluate my SEO strategies; social analytics help me evaluate my social media efforts. So question one: Where is THE ONE analytics to evaluate both?
In my mind it should work something like this: I create a website to sell stuff. I create several social networking accounts to spread the word to all my contacts who spread to their contacts. If my stuff is good and I create many followings, Likes, +1's, tags, etc. then more people should want to know about my stuff. But instead I have to pay for ads and optimization to lure people in.
Why don't search engines consider social media in their rankings?
Someone smart should figure this out if they haven't already. If there is one solution to analyze both web and social sites please post in the reply.