How's our
social media performing?
·
Engagement with our
Facebook app
There was an initial
spike in engagement with our Facebook app at launch and for our live debate. It
then significantly decreased until we started a paid media promotion through
Promoted Tweets in late November.
·
Twitter mentions by
term
"Social
Analytics" and #DigitalMarketing continue to be hot industry topics.
Mentions and reach for "Adobe Marketing" and #MetricsNotMyths is
growing. Our nearly unanimous positive/neutral sentiment continues.
How are
people finding us?
We're analyzing a number of web
metrics to understand how many people are visiting our site, what sources are
driving traffic, the duration of each visit, and what actions visitors are
taking.
·
Digital Marketing
campaign — Web site visits
·
Referring sources for
traffic
Knowing how people
make their way to our site helps us allocate resources and budget to the right
things. Looking at the top sources of traffic to our site, we can see the
impact of our display and print campaign, as well as the importance of media
coverage in driving traffic.
·
Time spend from social
sources
In a recent blog post,
we discussed how video content has gotten a large number of views, and has also been a huge driver of traffic to our site. Here we see that YouTube is our
top referring social source. What's more, we can see that people coming from
YouTube spend the most time on the site at over 11 minutes per visitor.
So, what's
the bottom line?
Ultimately, we're working to turn
visitors into solid leads. Thanks to Adobe Marketing Cloud, we can track the
process from beginning to end.
To the right, you see
the total number of visits to the Adobe Marketing Cloud site during the first
six weeks of the campaign, along with the number of people filling out a form
to request more information. Our increase of 45% over our pre-campaign baseline
run weekly average continues.
No comments:
Post a Comment