Some Context to Web Analytics: A Remedy to “Smiling and Nodding”
Each of us at some point have been guilty of smiling and nodding during conversations to hide the fact that we actually have no clue what the other person is talking about. For those just joining the Web Analytics 2.0 discussion there is a lot of smiling and nodding going on. The purpose of this post is to provide some context in which some of the discussions on techie blogs such as Beyond Web Analytics.com take place.
Since about 2009 tag management systems have been making it easier for companies to engage in tagging (Manion 2010). This is done by automating the process to some degree. Previously, a Trekki or IT analyst had to copy and paste each code onto every page manually. Tag management systems provide the structure to enable analysts to enter code once and indicate which pages to assign the tags to. This is similar to how Excel can do somewhat sophisticated analysis for you as long as you know the syntax formula.
Now you know what tag, tagging, and tag management means in regards to web analytics. You can feel rest assured that you can postpone the inevitable smile and nod reaction for at least another 30 seconds in your next web analytic conversation.
Briggs, Jaron (2013) Software Systems Specialist at Software Technology Group. [Conversation on January 13, 2013].
Google Analytics (2010). Introduction to Google Tag Manager, http://www.youtube.com/watch?v=KRvbFpeZ11Y [Viewed January 12, 2013].
Kaushik, Avinash. (2010) Web 2.0: The Art of Online Accountability & Science of Customer Centricity. Wiley Publishing, Indianapolis, Indiana
Manion, Josh (2010). “Tag Management Systems”. Beyond Web Analytics Episode 32 [Viewed January 12, 2013]
Wilson, Tim (2011). Web Analytics Tagging and Tracking Explained Giliganondata.com http://www.youtube.com/watch?v=brUyIQJJjE0 [Viewed January 12, 2013].