Number 1: KISSmetrics
The first thing you see on KISSmetric’s website is this:
So this company is obviously comparing itself to Google
and boldly suggests it does even more. KISSmetrics claims to differentiate
itself from GA in the following ways:
·
It helps you to get to know your customers
·
It offers simple design and usability for the
most complex businesses
·
It provides actionable analytics and insights
One of the great claims it makes is that it has solutions
for any business’ unique needs. If you’re looking for a platform, KISSmetrics
provides a 14-day free trial to help you know if it’s right for your business.
If you decide to use KISSmetrics, you’ll be paying anywhere from $49 to $499
based on the plan.
Number 2: Coremetrics
Coremetrics claims to have sophisticated analytics that
provide businesses with real time insight into how consumers are interacting
with their brands online. I’ve never used it personally but I have heard good
things. It was recently acquired by IBM and is now one of IBM’s marketing
products. Here are a few things it offers that stand out to me:
·
Real-time reporting
·
Easy setup with a unified tag manager
infrastructure
·
Integrated social media analytics and reporting
·
Unique, event-driven customer segmentation
There are actually a lot more I could add to the list,
but these four were my favorites. Some of the others were similar to features
the other platforms have that I mention so I left them out. I’m not sure how
much this would cost, but I’m going to assume it would be around the same as
KISSmetrics.
Number 3: Hubspot
I saved this for last because I personally like it the
most. Hubspot provides all sorts of marketing tools and platforms and one of
these is its closed-loop analytics. This platform provides actionable analytics
that track the effectiveness of your marketing efforts across various channels.
You’ll know how your customers found you, any critical touch points for conversion,
which campaigns are most successful, and what actions generate the highest
quality leads.
Here are three features that really stick out to me:
·
you can track up to ten competitors
·
you can automate detailed reports
·
you can view industry benchmarks
You can create pretty in-depth reports in Google
Analytics, but to my knowledge, you cannot accomplish the other two features I
just mentioned, and for these reasons, it would be smart to look at Hubspot’s
state-of-the-art analytics tool. There is a tom more I could discuss about
Hubspot’s analytics, but I’d rather keep this short and to the point. I’m
unsure on the monthly cost of using Hubspot, but I would guess it’s more
expensive than the aforementioned.
So there you have it; three more great options for web
analytics other than Google Analytics. I did not mention Adobe’s SiteCatalyst
or Discover because these are the platforms I currently use at work, and I
wanted to explore and learn about other options. But they are also very popular
(and very expensive) options. I hope you’ve learned something. Please feel free
to mention some other great options in the comments or some other cool features
of the ones I have listed.
Great alternative to Google. Easy read!
ReplyDeleteThanks, Steve!
ReplyDeleteDo you know anything about how KISSmetics came up with their name?
ReplyDeleteKissMetrics sounds like a cool service. And it is reasonably priced.
ReplyDeletePiwik creator Matthieu Aubry shares how the open source real time web analytics tool may be a viable option for government. his post
ReplyDelete