Nowadays, with an increasing demand
of E-commerce to provide customers the convenience to make purchases online, in
the comfort of their own homes. Many site owners believe that the more visitors
they can attract to their sites, the more business they will conduct. But is it
true that having more people to visit your site, also mean you have more
customers who will purchase your products?
For an online business owner, it is
much more important to have more visitors who buy from them, and return to the site
to buy some more at a later time, than having visitors just to browse the site.
So the question for business owners to ask is “How can I convert the visitors
to become the customers?” The answer to this
question is how much he/she knows how to take the advantage of using Web
analytic to aid his/her business marketing strategy and decision making
process.
The term “Web analytic” often
overlooked as just a process of data collection and measurement of users’ behaviors
on Web sites. Collecting data and
measurement of users’ behavior alone is not useful, unless if the site owner
understands how to interpret the data that was collected and applies that
information to his/her business marketing strategies.
So exactly what information a Web analyst
would want to track? Getting visitors to website is one thing and making them
perform your desired action is a different thing. Every visitor who visits the site has a
reason to come to the site. If you, as the business owner, can identify and provide
them a reason to come to your site, then you know how to add value to the success
of your business. The point here is how can you analyze the needs of your
website visitors?
With the help of the Web analytic
software, there are many things that you can monitor: you can track to see how
many visitors you had over a period of time, how long the customers are staying
on the site, how many pages the customers saw within the website, or whether
they enter your site by entering a URL or by clicking on some other site that
your site link up with, etc.
A complete analysis of the user
behavior will provide a marketing department confident to explore the options
in their decision making process. Once
you have done the in-depth Web analysis, you can make any changes to your
website in order to ensure that you can convert the visitors to become the customers.
Moreover, you can combine multiple internet marketing outlets to add to your
integrated marketing strategy that leverages multiple customer contact points
you may be missing out on easy business.
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