I hate to admit but I have only really been exposed to 2 Web
Analytics products to date- Google’s
free Analytics and Site Catalyst by Adobe (through school). However, given how much competitive advantage
can be gained by successful use of analytics and the growing consumer ‘need’ there
are bound to be a number of other products that fall into the same web-based
Web Analytics (WA) category. In this
blog I will share my results on what others feel is the ‘Best web analytics’
products.
Question:
I took my search to the web by Google searching for “what is
the best web analytics product?” and found sites that evaluated a number of
“web analytics” products. I however don’t have any way to truly validate their individual
evaluations so I thought it might be useful to compile a more aggregate
approach to their reviews. The hope is that by doing such an aggregation we
would mitigate any individual reviewer’s bias and truly find the tool that evaluators
find as the ‘best’.
Research:
For this comparison I looked at 10 different sites that
provided their view of the top WA tools. From those 10 sites I found 55
different WA tools – who knew there were so many!? To find what I feel is the
collective wisdom the best WA tool I took the average ranking for each of the
WA tool that had more than 3 rankings (of the 10 different sites). With that filtering I was left with 17 WA
tools. Of those 17 the top 10 (based on average rankings, where 1 was the best)
are as follows:
Company
|
URL
|
Average
|
Std.Dev.
|
Count
|
1.0
|
0.0
|
8
|
||
Coremetrics
|
http://www.coremetrics.com/
|
2.5
|
1.5
|
4
|
Omniture/Adobe Sitecatalyst
|
http://www.adobe.com/products/sitecatalyst.html
|
3.3
|
1.6
|
4
|
Site Meter
|
http://www.sitemeter.com/
|
4.0
|
1.6
|
3
|
Stat Counter
|
http://beta.statcounter.com/
|
4.3
|
0.5
|
3
|
http://www.crazyegg.com/
|
4.8
|
2.0
|
4
|
|
WebTrends
|
http://www.webtrends.com/
|
5.3
|
2.3
|
4
|
http://piwik.org/
|
5.7
|
3.4
|
6
|
|
Clicky (getclicky)
|
http://getclicky.com/
|
6.5
|
6.8
|
6
|
Mint
|
http://haveamint.com/
|
7.0
|
6.4
|
3
|
To save room on the blog I have a copy of the Excel list I
generated with the ranking per tool by source and the citations for each
source. You can find that here (best viewed as a
downloaded doc):
Results –Take-home:
There are no shortages of WA tool in the market place. I am
sure with a little more exploration that we’d be able to find another 30-50 WA tools.
The overwhelming majority of evaluators’ reviews indicate that Google Analytics,
Coremetrics and Sitecatalyst are hands-down favorites for “Best WA
tool”. I guess there should be no surprise that I have been exposed to 2 of
them already. It looks like I should get to know Coremetrics a bit more.
Other useful sites:
Site
|
Notes:
|
http://www.seoptimise.com/blog/2010/08/40-advanced-web-analytics-tools-for-business-small-and-big.html
|
This site lists a lot of different tools and provides hyperlinks
to each. Although it is a bit
outdated.
|
http://www.slideshare.net/tgwilson/web-analytics-tools-comparison
|
Provides a slide share view of GA, Adobe's, Webtrends, and
CoreMetrics.
|
It is surprising how many companies are entering the space. I haven't heard of about half of these companies.
ReplyDeleteWhy are these Web analytics tools the best?
ReplyDeleteIs it because we all use them and are used to them, or do we use them because they have refined the experience?
I agree, it seems like a crowded marketplace for WA tools. I wrote a blog a couple weeks ago, about analytics, B.I., and organizational culture. I think selecting the proper suite is a great discussion the continues on from that general idea.
ReplyDelete