The Facebook Analytics Platform
Want to know who “liked” or mentioned your company on Facebook?
What about where these people are located and other demographics? How about the
same info about your competitors? Take a look at “Optimal –the leading social media
advertising and analytics platform”. http://www.optimalsocial.com/
How was your company ranked in the national “Optimal Brand
Index” in December 2012 in comparison to your competitors? What about in June 2012? “Optimal” has all these
answers and more. All the key social metrics of brands “liked” and mentioned on
Facebook are tracked and ranked on a monthly basis by this company’s
proprietary method “calculated using user engagement, popularity and cost of
fan reach.”
Interestingly enough, according to the Optimal Brand index
of the most “liked” and talked about brands on Facebook, Facebook ranks in the
sixth place beneath Macy’s, Subway, Kohls, Coca-Cola and Disney. Take a look at
the index online at the link below:
You will notice that their list of the top 50 major brands
are weighted by a combination of factors such as “Engagement” measured as the
number of people talking about a company as a percentage of likes. Optimal also
uses a global cost per click metric that is updated weekly.
“Optimal” specializes in allowing marketers to not only
analyze their Facebook fan base instantly and on an on-going basis, but also
the ability to “separate potential customers from window shoppers”. Managers can track the competition and see how
effective their ad campaigns are through Facebook.
The ”Optimal” analytics platform for Facebook includes
several components:
- Audience Matrix
- Keyword Expander (see 2 minute video demo here: http://youtu.be/t1NQgwr8yPk )
- Keyword Explorer
- Optimal Brand Index
Market Researchers at IBM have stated that there is an
increasing trend of companies leaning more toward non-traditional advertising
mediums. Avoiding the hard selling techniques and traditional market research
methods of the past such as surveys are becoming a constant theme today.
With more and more attention being placed on the increasing number
of users of social networking websites like Facebook, Twitter and others, it is
no wonder that companies increasingly want to use information about these users
to sell their products and services. Because of the wide range of users and
popularity of the Facebook website, it has been recognized as a very cost
effective resource for marketers across a variety of industries to focus their
attention on.
It’s interesting to see the level of detail “Optimal” can
provide for strategic decision making and advanced competitive intelligence all
from just using Facebook users. Some people would probably assume that the most
anyone would ever dream of trying to do with research data from Facebook is
simply monitoring the number of times a company Is “liked”.
Sources
Social Media Analytics: Channeling the Power of the Blogosphere
for Marketing Insight
Optimal Releases Latest Version Of Social Media Advertising
optimization and Social Analytics Suite
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