Let's assume that you have a website that does business in many markets, even internationally. Naturally, your web-team tells you to optimize your site as much as possible. You tell them to go ahead, but you wonder if you are missing something - then you hear in the back of your mind something your marketing professor drilled into your mind: Segment, segment, segment! Geographic segmentation specifically. You talk to your web-team lead and they start working on something called "Geotargeting".
