tag:blogger.com,1999:blog-7928093089596170811.post3425804679961631426..comments2023-11-23T23:00:39.037-07:00Comments on Digital Analytics - University of Utah: Multi-channel Analytics-why every Web Analyst should embrace it?Anonymoushttp://www.blogger.com/profile/10713303272595979820noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-7928093089596170811.post-89530579525568171282013-02-13T00:19:09.272-07:002013-02-13T00:19:09.272-07:00Hello Gordon,
I agree with you on the point that ...Hello Gordon,<br /><br />I agree with you on the point that a perfect measure for conversion is hard to achieve, especially when we have to tie data from different channels. Anyways, thanks for leaving a comment. Hope Google Universal Analytics takes us a step further to a "close enough" conversion standard.My post on Universal Analytics.(http://dauofu.blogspot.com/2013/02/google-universal-analytics.html)Shinigahttps://www.blogger.com/profile/03750837679627766667noreply@blogger.comtag:blogger.com,1999:blog-7928093089596170811.post-28559751605196272232013-02-12T23:09:45.607-07:002013-02-12T23:09:45.607-07:00Thanks for leaving a comment Rashmi. Actually I ha...Thanks for leaving a comment Rashmi. Actually I have covered that point in my next post, http://dauofu.blogspot.com/2013/01/8-simplest-ways-to-track-multi-channel.html. Do check that out. <br /><br />ShinigaShinigahttps://www.blogger.com/profile/03750837679627766667noreply@blogger.comtag:blogger.com,1999:blog-7928093089596170811.post-48025510563874818282013-02-03T21:43:57.888-07:002013-02-03T21:43:57.888-07:00As we've seen before, you can't always rea... As we've seen before, you can't always reach a perfect measure for conversions, especially when a purchase is made offline. There is a joking addage, "If at first you don't succeed, lower your standards!" In this case, perhaps a "close enough" conversion standard could be tied to a certain depth of online product customization. Making a - sometimes wrong - assumption that if someone delves that deep into your product, they are strongly possibly going to make an in store purchase.<br />Keep up the good posts!Anonymoushttps://www.blogger.com/profile/11973058169654148488noreply@blogger.comtag:blogger.com,1999:blog-7928093089596170811.post-11392175684355008592013-01-31T23:16:15.818-07:002013-01-31T23:16:15.818-07:00One suggestion to identify if a sale in store is a...One suggestion to identify if a sale in store is a result of non-line shopping is to provide coupons online to use in store. The coupons should give a small discount on the current purchase or a credit for future purchase on other products produced by the same company. The unique coupons will serve as a primary key to identify non-line customers.Anonymoushttps://www.blogger.com/profile/07657885702078230570noreply@blogger.com